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Consumer Nationalism and Barr's Irn-Bru in Scotland (Consumption and Public
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Located in: East Hanover, NJ, United States
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eBay item number:186386985886
Item specifics
- Condition
- EAN
- 9783030533816
- UPC
- 9783030533816
- ISBN
- 9783030533816
- MPN
- N/A
- Book Title
- Consumer Nationalism and Barr's Irn-Bru in Scotlan
- Item Length
- 21 cm
- Subject Area
- Social Organisations
- Publication Name
- Consumer Nationalism and Barr's Irn-Bru in Scotland
- Publisher
- Springer Nature Switzerland Ag
- Subject
- Advertising
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 210mm
- Item Width
- 148mm
- Item Weight
- 493g
- Number of Pages
- 264 Pages
About this product
Product Information
This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Product Identifiers
Publisher
Springer Nature Switzerland Ag
ISBN-13
9783030533816
eBay Product ID (ePID)
26046439947
Product Key Features
Subject Area
Social Organisations
Publication Name
Consumer Nationalism and Barr's Irn-Bru in Scotland
Format
Hardcover
Language
English
Subject
Advertising
Publication Year
2020
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
493g
Additional Product Features
Series Title
Consumption and Public Life
Country/Region of Manufacture
Switzerland
Item description from the seller
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eBay item number:186386985886
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