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Radical Value: How to Take Your Company to the Next Level Through Radical Custom
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Located in: South Bend, Indiana, United States
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Estimated between Fri, 17 May and Mon, 20 May to 43230
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eBay item number:186416681472
All net proceeds will support Goodwill Industries of Michiana, Inc.
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Item specifics
- Condition
- ISBN
- 9781733996303
- Publication Year
- 2020
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Radical Value : How to Take Your Company to the Next Level Through Radical Customer Centricity
- Publisher
- Goodrich Publishing
- Number of Pages
- 220 Pages
About this product
Product Information
We all want to be customer centric...but most of us struggle with that vague term, and how to measure it. Radical Value reveals that the measurable, trackable, trainable thing you really seek --at the core of customer centricity--is customer-perceived value. Radical Value breaks through the confusing tangle of sales performance solutions available today. There's radical simplicity -and radical power -- in focusing everything your company does on customer value. Radically flipping the 10% of today's training/coaching effort currently devoted to value: the thing that moves 90+% of customer decisions. Radically re-thinking how -- and how widely - we engage customers who are more distracted and siloed than ever, causing buying decisions to dissolve into a confused mess favoring "no decision". Radically re-thinking how we organize our companies, often every bit as siloed as our customers, where one role "sells", while many serve customers but never relay value discoveries they make almost daily. Radical Value doesn't stop at high-level theory, but provides intuitive, easy-to-implement tools that should integrate into your existing systems and workflows, implementing radical value focus. Sellers will learn how to sell and price to value. Marketers will master outcome-based messaging. Product/ service managers will gain insights into current customer outcomes...and guide more powerful future innovations. Executives will be able to form value-based feedback loops between every function in their companies.
Product Identifiers
Publisher
Goodrich Publishing
ISBN-10
1733996303
ISBN-13
9781733996303
eBay Product ID (ePID)
16038779911
Product Key Features
Publication Name
Radical Value : How to Take Your Company to the Next Level Through Radical Customer Centricity
Format
Trade Paperback
Language
English
Publication Year
2020
Type
Textbook
Number of Pages
220 Pages
Additional Product Features
Lc Classification Number
Hf5415.5.B684 2020
Target Audience
Scholarly & Professional
Topic
General
Lccn
2020-933588
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
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eBay item number:186416681472
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South Bend, Indiana, United States
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Postage and handling | To | Service | Delivery*See delivery notes |
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Free postage | United States | Standard Shipping | Estimated between Fri, 17 May and Mon, 20 May to 43230 |
US $3.00 (approx. AU $4.53) | United States | Expedited Shipping | Estimated between Fri, 17 May and Mon, 20 May to 43230 |
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