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International Marketing - Paperback, by Czinkota Michael R.; Ronkainen - Good
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Like new
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowInternational Marketing - Paperback, by Czinkota Michael R.; Ronkainen - Good
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Located in: Denton, Texas, United States
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eBay item number:187269273235
Item specifics
- Condition
- Book Title
- International Marketing
- ISBN
- 9780357445129
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357445120
ISBN-13
9780357445129
eBay Product ID (ePID)
18038300652
Product Key Features
Number of Pages
720 Pages
Language
English
Publication Name
International Marketing
Subject
Marketing / General, Commerce, General
Publication Year
2022
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
48 Oz
Item Length
0.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
11
Intended Audience
College Audience
LCCN
2021-908552
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.84
Edition Description
Revised edition
Table Of Content
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.
Synopsis
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
LC Classification Number
HF1416.C953 2021
Item description from the seller
Seller feedback (8,791)
- t***4 (150)- Feedback left by buyer.Past 6 monthsVerified purchaseThe packaging was outstanding. Each item was packaged in a small box with bubble wrap. It would never have gotten damaged. The gold glass is beautiful. No scratches or chips. Shipped in one week. Value of the items better than expected.
- s***m (669)- Feedback left by buyer.Past yearVerified purchaseOutstanding seller! The item arrived promptly and matched the description perfectly. It was expertly packaged, ensuring everything stayed safe during shipping. Excellent communication from start to finish. Highly recommended—A++++ experience and would gladly buy again!Elvis Presley Death Newspaper Memphis Press-Scimitar Special Edition (#175898961787)
- r***r (74)- Feedback left by buyer.Past 6 monthsVerified purchaseThis seller did the best packing job I've seen so far. The piece is exquisite, much nicer than the description. It was shipped promply. I give this seller high marks and would not hesitate to buy from this seller again.
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