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Media Economics Key Concerns in Media Studies
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eBay item number:194043269405
Item specifics
- Condition
- Brand
- Palgrave
- MPN
- 7 black & white tables, 3 figures
- UPC
- 9780230293229
- Publication Year
- 2015
- Format
- Paperback
- Language
- English
- Book Title
- Media Economics
- Item Height
- 216mm
- Publisher
- Bloomsbury Publishing PLC
- Item Width
- 138mm
- Item Weight
- 254g
- Number of Pages
- 192 Pages
About this product
Product Information
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today. Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
Product Identifiers
Publisher
Bloomsbury Publishing PLC
ISBN-13
9780230293229
eBay Product ID (ePID)
212357465
Product Key Features
Book Title
Media Economics
Format
Paperback
Language
English
Publication Year
2015
Number of Pages
192 Pages
Dimensions
Item Height
216mm
Item Width
138mm
Item Weight
254g
Additional Product Features
Series Title
Key Concerns in Media Studies
Country/Region of Manufacture
United Kingdom
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eBay item number:194043269405
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