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Customer Journey : How an Owned Audience Can Transform Your Business by Blake Pappas, Mike Huber, Drew Eastmead and Shana Sullivan (2019, Trade Paperback)

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Good

Condition Notes: A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear.

About this product

Product Identifiers

PublisherIndependently Published

ISBN-101794620214

ISBN-139781794620216

eBay Product ID (ePID)20038581678

Product Key Features

Book TitleCustomer Journey : How an Owned Audience Can Transform Your Business

Number of Pages337 Pages

LanguageEnglish

Publication Year2019

TopicMarketing / General

IllustratorYes, Gearin, Kate

GenreBusiness & Economics

AuthorBlake Pappas, Mike Huber, Drew Eastmead, Shana Sullivan

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight21.3 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceTrade

TitleLeadingThe

SynopsisExperience the book that's catching attention from marketers everywhere! Follow the story of Sophia, a mid-level business professional looking to advance her career by furthering her education. We're telling one story - from start to finish - about a marketer looking to go back to school and advance her career to become Chief Marketing Officer (CMO) of a marketing agency. We will follow Sophia's complete journey as she researches her education options and eventually has two universities competing for her enrollment. Spoiler alert: Only one university is utilizing the customer journey correctly. Will you relate more with the university that's succeeding, or the one that's failing? Grab your copy of The Customer Journey: How an Owned Audience Can Transform Your Business to see why Jay Baer (founder of Convince & Convert and Author of Talk Triggers) declares it a, "Hugely useful guide to consumer decision-making and how to win awareness and drive behavior at every stage. Practical and modern; highly recommended!" Michael Brenner (Author, Speaker, Consultant and CMO) exclaims, "Not only does [The Customer Journey] solve the problem most marketers are facing when trying to demonstrate results from customer-focused marketing, but it does so using the compelling story of Sophia's own customer journey. This is a must-read for digital marketers." Mitch Joel, Six Pixels of Separation & CTRL ALT Delete says, "What are consumers doing? How are consumers doing it? Consumers are on a journey. Is your brand a grand part of the adventure or a traffic jam/unwanted detour? Here's the answer. Read it. Do it. Be the consumer's co-pilot." This latest installment from the award-winning Vertical Measures team puts you in the shoes of the protagonist, allowing you to see an entire digital marketing strategy working together in the eyes of a consumer - regardless of industry.Your customer will take this journey with or without you... Are you prepared?