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Picture 1 of 1
Mass Communication: Living in a Media World by Hanson, Ralph E.
by Hanson, Ralph E. | PB | Good
US $5.71
ApproximatelyAU $8.64
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
2 available2 sold
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Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230
Located in: Aurora, Illinois, United States
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eBay item number:195500306997
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9781604266009
- Subject Area
- Language Arts & Disciplines, Social Science
- Publication Name
- Mass Communication : Living in a Media World
- Item Length
- 10 in
- Publisher
- CQ Press
- Subject
- Communication Studies, Media Studies, Journalism
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1 in
- Features
- Revised
- Item Width
- 8 in
- Item Weight
- 47.9 Oz
- Number of Pages
- 696 Pages
About this product
Product Information
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: - the role of social media in breaking domestic and international news stories; - video games as a form of interactive media; - the newspaper industry's continuing financial woes; - further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal; - public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and - integrated marketing communication in the advertising chapter. UNIQUE FEATURES HELP REINFORCE THE BOOK'S APPROACH: - Chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. - Timelines place important media events in a broader historical context. - Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. - A marginal glossary helps reinforce learning of key concepts as students read. THE SEVEN TRUTHS THEY DON'T WANT YOU TO KNOW ABOUT THE MEDIA: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new--everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis are not the same thing. 7. There is no they.
Product Identifiers
Publisher
CQ Press
ISBN-10
1604266007
ISBN-13
9781604266009
eBay Product ID (ePID)
84592270
Product Key Features
Publication Name
Mass Communication : Living in a Media World
Format
Trade Paperback
Language
English
Features
Revised
Subject
Communication Studies, Media Studies, Journalism
Publication Year
2010
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Number of Pages
696 Pages
Dimensions
Item Length
10 in
Item Height
1 in
Item Width
8 in
Item Weight
47.9 Oz
Additional Product Features
Edition Number
3
LCCN
2009-053989
Number of Volumes
00 Vols.
Lc Classification Number
P90.H314 2010
Edition Description
Revised Edition
Table of Content
PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World
Copyright Date
2010
Target Audience
College Audience
Dewey Decimal
302.23
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:195500306997
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