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Comunicación interna en la práctica: Siete premisas para la comunicación en...
by Tessi, Manuel | PB | LikeNew
US $6.12
ApproximatelyAU $9.22
Condition:
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Estimated between Mon, 24 Jun and Thu, 27 Jun to 43230
Located in: Aurora, Illinois, United States
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eBay item number:195812336693
Item specifics
- Condition
- Like new
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9789506417239
- Book Title
- Comunicacion Interna En La Practica
- Item Length
- 9 in
- Publisher
- Grancia, Ediciones, S.A.
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- Spanish
- Illustrator
- Yes
- Item Height
- 0.6 in
- Genre
- Business & Economics
- Topic
- Management Science, Management
- Item Width
- 6 in
- Item Weight
- 12.7 Oz
About this product
Product Information
Qu hacen las organizaciones que se destacan en Comunicaci n Interna? Las pr cticas de vanguardia demuestran que la comunicaci n en el mbito laboral alcanza logros profundos cuando se gestiona de manera transversal, con estrategias que conciben a los distintos niveles de la organizaci n como emisores de mensajes y no s lo como receptores de informaci n. La experiencia demuestra que hay dos actores claves que inician este proceso: la direcci n de la empresa -cuando percibe el impacto que este enfoque tiene en el cuadro de resultados- y el rea responsable de comunicaciones -cuando avanza hacia roles consultivos, para potenciar las habilidades comunicativas de todos los integrantes de la empresa. El libro presenta las distintas instancias de este enriquecedor proceso, resumidas en siete premisas, ilustradas con casos exitosos de diferentes pa ses. Manuel Tessi es pionero en la gesti n profesional de Comunicaci n Interna. Comenz su labor a fines de los '80s y se focaliz de manera exclusiva en esta materia. En 1994 fund INSIDE, consultora de Comunicaci n Interna Integrada, a n cuando las organizaciones apenas invert an en esta especialidad. A trav s del trabajo de campo desarroll el Sistema de Comunicaci n 1A y aport tres modelos para gestionar la comunicaci n laboral. Hoy su metodolog a integra programas de estudio en diferentes universidades, escuelas de negocios y es aplicada por directivos, gerentes y comunicadores en distintos mercados. Conferencista, consultor y profesor, a la fecha sus modelos han sido probados en casi un centenar de empresas en m s de diez pa ses.
Product Identifiers
Publisher
Grancia, Ediciones, S.A.
ISBN-10
9506417237
ISBN-13
9789506417239
eBay Product ID (ePID)
240376536
Product Key Features
Book Title
Comunicacion Interna En La Practica
Format
Trade Paperback
Language
Spanish
Topic
Management Science, Management
Publication Year
2012
Illustrator
Yes
Genre
Business & Economics
Dimensions
Item Length
9 in
Item Height
0.6 in
Item Width
6 in
Item Weight
12.7 Oz
Additional Product Features
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:195812336693
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Aurora, Illinois, United States
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