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Strategic Marketing Management Cases Anderson. New. Sealed.
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Located in: El Paso, Texas, United States
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eBay item number:196144062434
Item specifics
- Condition
- Publication Name
- CENGAGE Learning
- ISBN
- 9780395870532
- Book Title
- Strategic Marketing Management Cases
- Publisher
- Cengage Learning
- Item Length
- 10 in
- Intended Audience
- Young Adults
- Publication Year
- 1999
- Format
- Book, Other
- Language
- English
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Marketing / General, General, Strategic Planning
- Item Weight
- 30.1 Oz
- Item Width
- 8 in
- Number of Pages
- 428 Pages
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0395870534
ISBN-13
9780395870532
eBay Product ID (ePID)
488018
Product Key Features
Book Title
Strategic Marketing Management Cases
Number of Pages
428 Pages
Language
English
Publication Year
1999
Topic
Marketing / General, General, Strategic Planning
Genre
Business & Economics
Intended Audience
Young Adults
Format
Book, Other
Dimensions
Item Height
0.7 in
Item Weight
30.1 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Target Audience
Young Adult Audience
Table of Content
Contents Introduction to the Case Method Case 1: MTV versus VIVA-TV (1995) Case 2: W.L. Gore & Associates, Inc.: Entering 1998 Case 3: Perfumery on Park Case 4: Odwalla, Inc., and the E.coli Outbreak Case 5: Calgene Inc.: Marketing High-Tech Tomatoes (1995) Case 6: Marketing Challenges Facing AUCNET USA: A Real-Time On-Line Auto Auction Company Case 7: The Samaritan Group Case 8: Artistic Impressions, Inc.: Developing an Entrepreneurial Growth Strategy Case 9: Invacare Corporation (1997) Case 10: Quality Asphalt, Inc. Case 11: Circus Circus Enterpries, Inc. (1998) Case 12: Embassy by Waterford Wedgwood PLC (1995) Case 13: Black Diamond, Ltd.: Hanging on the Cutting Edge Case 14: Alcoholes de Centroamerica, S.A. de C.V. Case 15: Frigidaire Company: Launching the Front-Loading Washing Machine Case 16: The U.S. Internal Revenue Service: An Agency under Seige Case 17: Outback Goes International Case 18: Dayton Hudson Corporation Case 19: SAP AG (1995) Case 20: Perdue Farms, Inc. (1995) Case 21: Tyson Foods, Inc. Case 22: AB Astra: Global Marketing Strategy (1995) Case 23: Will Old Navy Recreate Past Successes for Gap Inc.' (1995) Case 24: RWC, Inc.: Seeking Strategic Direction Case 25: Nike, Inc. (1999) Case 26: CompuSound Inc. Case 27: North Country Bank & Trust Case 28: Avon Products, Inc.(1996) Case 29: Kellog Company Case 30: Cedar Falls Utilities and the Information Superhighway (D): TCI's Response Case 31: America Online Case 32: Carnival Corporation (1998) Case 33: The Roche Group Case 34: Kentucky Fried Chicken and the Global Fast-Food Industry Case 35: Hoechst-Roussel Pharmaceuticals, Inc.: RU 486 Case 36: Stew Leonard's Diary
Copyright Date
2000
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196144062434
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