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Picture 1 of 1
Marketing Management: A Strategic Decision-Makin
US $52.84
ApproximatelyAU $79.27
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Postage:
Located in: Rockford, Illinois, United States
Delivery:
Estimated between Tue, 25 Jun and Fri, 28 Jun to 43230
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eBay item number:196235436608
Item specifics
- Condition
- ISBN
- 9780072863703
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management : a Strategic Decision-Making Approach
- Publisher
- McGraw-Hill Higher Education
- Item Length
- 10 in
- Subject
- Marketing / General
- Publication Year
- 2004
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Features
- Revised
- Item Weight
- 32.4 Oz
- Item Width
- 8.1 in
- Number of Pages
- 544 Pages
About this product
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0072863706
ISBN-13
9780072863703
eBay Product ID (ePID)
30467440
Product Key Features
Number of Pages
544 Pages
Language
English
Publication Name
Marketing Management : a Strategic Decision-Making Approach
Publication Year
2004
Subject
Marketing / General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
32.4 Oz
Item Length
10 in
Item Width
8.1 in
Additional Product Features
Edition Number
5
LCCN
2003-066459
Dewey Edition
22
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised Edition
Lc Classification Number
Hf5415.13.M845 2005
Table of Content
Section 1: The Role of Marketing in Developing Successful Business Strategies Chapter 1 The Marketing Management Process Chapter 2 The Marketing Implications of Corporate and Business Strategies Section 2: Market Opportunity Analysis Chapter 3 Environmental Analysis: Tools to Identify Attractive Markets Chapter 4 Industry Analysis and Competitive Advantage Chapter 5 Understanding Consumer Buying Behavior Chapter 6 Understanding Organizational Markets and Buying Behavior Chapter 7 Measuring Market Opportunities: Forecasting and Marketing Research Chapter 8 Market Segmentation and Target Marketing Chapter 9 Differentiation and Positioning Section 3: Developing Strategic Marketing Programs Chapter 10 Business Strategies Provide a Foundation for Marketing Program Decisions Chapter 11 Product Decisions Chapter 12 Pricing Decisions Chapter 13 Distribution Channel Decisions Chapter 14 Integrated Promotion Decisions Section 4: Strategic Marketing Programs for Selected Situations Chapter 15 Marketing Strategies for the New Economy Chapter 16 Strategies for the New and Growing Markets Chapter 17 Strategic Choices for Mature and Declining Markets Section 5: Implementing and Controlling Marketing Programs Chapter 18 Organizing and Planning for Effective Implementation Chapter 19 Measuring and Delivering Marketing Performance.
Copyright Date
2005
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196235436608
Postage and handling
Item location:
Rockford, Illinois, United States
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| Postage and handling | To | Service | Delivery*See delivery notes |
|---|---|---|---|
| Free postage | United States | Economy postage (USPS Media MailTM) | Estimated between Tue, 25 Jun and Fri, 28 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 2 business days of receiving cleared payment. |
| Taxes |
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Sales tax for an item #196235436608
Sales tax for an item #196235436608
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Seller Feedback (5,707)
2***0 (2036)- Feedback left by buyer.
Past 6 months
Verified purchase
5 Star Seller! Superior service & item! A great find at a great price and exactly as described! Fast ship and extra care in packaging to make sure it arrived without any damages or creases! Smooth transaction and a pleasure to do business with! Highly recommend! Thank you!
y***e (62)- Feedback left by buyer.
Past 6 months
Verified purchase
The book is in amazing condition, above “acceptable” and shipped in a bubblewrap envelope. Though there are some soft color fading the top and bottom edge, it hardly seemed used and has that library book smell. Glad I took a chance because the description was general and there was no photo. Seller also didn’t provide additional description when asked. But they did promptly cancel my cancellation when asked and sent quickly. Thank you for the Tuesday surprise!
e***k (611)- Feedback left by buyer.
Past 6 months
Verified purchase
Seller listed this as hardback but sent a paperback version. I received it in a torn plastic mailer that exposed the book so I’m unsure about its initial quality vs any damage that may have occurred during delivery. I attempted contact x2 to replace it with the correct version with no reply. Waste of good money. Don’t trust this seller to ship what you actually buy or package it with care. Bait and switch.
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