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International Brand Valuation Manual : A Complete Overview and Analysis of Br...
GBP 42.88
ApproximatelyAU $82.44
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Located in: Castle Donington, United Kingdom
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eBay item number:196313732407
Item specifics
- Condition
- Book Title
- International Brand Valuation Manual : A Complete Overview and An
- ISBN
- 9780470740316
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
- Item Height
- 242mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 762g
- Number of Pages
- 448 Pages
About this product
Product Information
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This ?one-stop? source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470740316
eBay Product ID (ePID)
88442980
Product Key Features
Publication Name
The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
448 Pages
Dimensions
Item Height
242mm
Item Width
156mm
Item Weight
762g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 307932304
Seller assumes all responsibility for this listing.
eBay item number:196313732407
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Item location:
Castle Donington, United Kingdom
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GBP 15.99 (approx. AU $30.74) | GBP 15.99 (approx. AU $30.74) | United States | Standard postage (Standard Int'l Postage) |
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Seller Feedback (82,139)
h***x (2932)- Feedback left by buyer.
Past month
Verified purchase
Excellent, exactly as described. Very promptly sent and well packed. Great seller communications! A******
r***c (1950)- Feedback left by buyer.
Past 6 months
Verified purchase
Pros - polite communication, low prices, generous discount offered for damaged book.
Cons - very slow communication which tends to be generic and promises much but delivers little, heavy book was sent in a jiffy bag and arrived damaged, had to get Ebay involved to action the promised partial refund.
Summary - 'pile it high and sell it cheap' organisation which is unable to provide efficient customer service and makes the mistake of not packaging books correctly. Will not buy from them again.
a***5 (41)- Feedback left by buyer.
Past 6 months
Verified purchase
Great item, exactly as described. The packaging was very poor but item arrived undamaged. Communications and dispatch time were also poor but overall a successful transaction.
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