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Picture 1 of 1
Brand Relevance : Making Competitors Irrelevant, Hardcover by Aaker, David A....
GBP 18.13
ApproximatelyAU $35.44
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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eBay item number:196327357345
Item specifics
- Condition
- Book Title
- Brand Relevance : Making Competitors Irrelevant
- ISBN
- 9780470613580
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Relevance: Making Competitors Irrelevant
- Item Height
- 229 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Marketing
- Item Weight
- 584 g
- Item Width
- 156 mm
- Number of Pages
- 400 Pages
About this product
Product Information
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470613580
eBay Product ID (ePID)
97666339
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Brand Relevance: Making Competitors Irrelevant
Publication Year
2011
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
584 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 307932304
Seller Feedback (83,741)
- -***- (127)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived damaged. Item was described as new but was clearly packaged in used condition. Packaging, which consisted of a fragile plastic bag and nothing else, was pathetic and completely useless for the job. Communication with seller was poor. I tried contacting seller to describe problem and was met with an entirely inappropriate automated response. I consider this seller to be a con artist. If you like your books to be in good condition: AVOID THIS SELLER AT ALL COSTS. You have been warned.
- 9***n (2284)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat eBay seller!! Item as stated, great price, well packaged & a quick postage. Thank you AAA+++!!!
- r***0 (49)- Feedback left by buyer.Past 6 monthsVerified purchaseAs described, fairly priced, well packaged and delivered on time. Great seller!
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