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Firebrands: Building Brand Loyalty in the Internet Age
by Moon, Michael; Millison, Doug;... | HC | VeryGood
US $9.70
ApproximatelyAU $15.08
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowFirebrands: Building Brand Loyalty in the Internet Age
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Postage:
Free Economy Shipping.
Estimated between Mon, 4 Aug and Fri, 8 Aug to 94104
Located in: Aurora, Illinois, United States
Returns:
30-day returns. Seller pays for return postage.
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Seller assumes all responsibility for this listing.
eBay item number:196752012113
Item specifics
- Condition
- Very good
- Seller notes
- Binding
- Hardcover
- Book Title
- Firebrands
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780072124491
About this product
Product Identifiers
Publisher
McGraw-Hill Osborne
ISBN-10
0072124490
ISBN-13
9780072124491
eBay Product ID (ePID)
1720906
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
Firebrands: Building Brand Loyalty in the Internet Age
Publication Year
2000
Subject
Industries / Computers & Information Technology, Internet / General, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
22.4 Oz
Item Length
9.4 in
Item Width
6.6 in
Additional Product Features
Intended Audience
College Audience
LCCN
2001-270467
Illustrated
Yes
Table Of Content
Chapter 1: Firebrands and the New Brand eState. Chapter 2: Brand Fundamentals. Chapter 3: Building Brands Offline - the Branding Tradition. Chapter 4: Firebrands. Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
Synopsis
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out.
LC Classification Number
HF5415.1265.M66 2000
Item description from the seller
Seller feedback (5,693,022)
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2056)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Feedback left by buyer.Past monthVerified purchaseI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.
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Seller feedback (5,693,022)
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2056)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Feedback left by buyer.Past monthVerified purchaseI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.