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Customer Experience Analytics : The Key to Real-Time, Adaptive Customer Relationships by Arvind Sathi (2011, Trade Paperback)
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About this product
Product Identifiers
PublisherMC Press ONLINE, LLC
ISBN-101583473440
ISBN-139781583473443
eBay Product ID (ePID)111953241
Product Key Features
Number of Pages160 Pages
Publication NameCustomer Experience Analytics : the Key to Real-Time, Adaptive Customer Relationships
LanguageEnglish
SubjectCustomer Relations, Databases / General, Information Technology
Publication Year2011
TypeTextbook
AuthorArvind Sathi
Subject AreaComputers, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight6.9 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisThrough a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy., Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, andproductive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.", Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior ......
