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The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-101591841216
ISBN-139781591841210
eBay Product ID (ePID)48419739
Product Key Features
Book TitleWhatever You Think, Think the Opposite
Number of Pages144 Pages
LanguageEnglish
TopicPersonal Growth / Happiness, Personal Success, Decision-Making & Problem Solving, Strategic Planning
Publication Year2006
IllustratorYes
GenreSelf-Help, Education, Business & Economics
AuthorPaul Arden
FormatUk-B Format Paperback
Dimensions
Item Height0.4 in
Item Weight6.4 Oz
Item Length6.9 in
Item Width4.9 in
Additional Product Features
Intended AudienceTrade
LCCN2008-299647
Dewey Edition22
Grade FromTwelfth Grade
Grade ToUP
Dewey Decimal650.1
SynopsisThe inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be . Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing-- Whatever You Think, Think the Opposite offers a new way to approach business and life., Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.