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Non-Obvious 2019: How To Predict Trends And Win The Future

US $19.99
ApproximatelyAU $30.72
Condition:
Very good
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Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
EAN
9781940858661
ISBN
9781940858661

About this product

Product Identifiers

Publisher
Influential Marketing Group
ISBN-10
1940858666
ISBN-13
9781940858661
eBay Product ID (ePID)
242694502

Product Key Features

Book Title
Non-Obvious 2019 : How to Predict Trends and Win the Future
Number of Pages
334 Pages
Language
English
Topic
Decision-Making & Problem Solving, General, Management, Forecasting
Publication Year
2019
Genre
Business & Economics
Author
Rohit Bhargava
Book Series
Non-Obvious Trends Ser.
Format
Trade Paperback

Dimensions

Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Series Volume Number
9
Synopsis
Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business) How are a men's grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo? What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation? How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace? For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves., How area men's grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo? What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation? How does hiring "neuron-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in business? The Answers to these questions may not be all that obvious. And that's exactly the point. For the past nine years, Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year (see ratings on page 249). Read this book to discover the pioneering "Haystack Method" already used by hundreds of leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, anticipate the future and make a bigger impact in the world. Book jacket., Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business) How are a men's grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo? What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation? How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace? For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

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