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Electronic Commerce: A Managerial and Social Networks Perspective by Jae Kyu Lee, Efraim Turban, David King, Ting-Peng Liang, Deborrah C. Turban (Hardcover, 2015)

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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Product Identifiers

Publisher
Springer International Publishing Ag
ISBN-13
9783319100906
eBay Product ID (ePID)
208998365

Product Key Features

Subject Area
Data Analysis
Author
Jae Kyu Lee, Efraim Turban, David King, Ting-Peng Liang, Deborrah C. Turban
Publication Name
Electronic Commerce: a Managerial and Social Networks Perspective
Format
Hardcover
Language
English
Subject
Computer Science, Management, Business
Publication Year
2015
Type
Textbook
Number of Pages
791 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
2050g

Additional Product Features

Title_Author
Efraim Turban, Deborrah C. Turban, David King, Ting-Peng Liang, Jae Kyu Lee
Series Title
Springer Texts in Business and Economics
Country/Region of Manufacture
Switzerland

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Electronic Commerce: A Managerial and Social Networks Perspective by Jae Kyu Lee, Efraim Turban, David King, Ting-Peng Liang, Deborrah C. Turban (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

Best Selling in Adult Learning & University

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