An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Product Identifiers
Publisher
Blackstone Audio, Incorporated
ISBN-10
145512673x
ISBN-13
9781455126736
eBay Product ID (ePID)
23038743545
Product Key Features
Book Title
One Click : Jeff Bezos and the Rise of Amazon.Com
Author
Richard L. Brandt
Format
Compact Disc
Language
English
Topic
Corporate & Business History
Publication Year
2011
Genre
Business & Economics
Dimensions
Item Length
5.7in
Item Width
5.2in
Additional Product Features
Edition Description
Unabridged Edition
Copyright Date
2011
Dewey Decimal
381.142092
Intended Audience
Trade
Dewey Edition
23
Number of Pages
5 Pages
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