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Picture 1 of 1
The Effective Use of Market Research: How to Drive and Focus Bet
AU $17.53
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:204401469329
Item specifics
- Condition
- Good
- Seller notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- The Effective Use of Market Research: How to Drive and Focus Bet
- UPC
- 9780749442002
- ISBN
- 9780749442002
- EAN
- 9780749442002
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
- Item Height
- 234mm
- Publisher
- Kogan Page Ltd
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 378g
- Number of Pages
- 256 Pages
About this product
Product Information
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749442002
eBay Product ID (ePID)
94705513
Product Key Features
Publication Name
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
378g
Additional Product Features
Series Title
Market Research in Practice
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:204401469329
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Item location:
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Return policy
| Item must be returned within |
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p***i (10170)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. I highly recommend this seller and would do business again anytime. Thank you.
c***2 (51)- Feedback left by buyer.
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Great seller, as described and well packed. Good communication and quick delivery. Thanks
9***3 (85)- Feedback left by buyer.
Past 6 months
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A++++ seller, excellent service. Second hand book was in much better condition than described so very happy. Postage cost was very reasonable and package was received well before estimated date. Would buy from again. Thank you very much!!!
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