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Chicago Studies in Practices of Meaning Ser.: Ethnicity, Inc by Jean. Comaroff and John L. Comaroff (2009, Trade Paperback)
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About this product
Product Identifiers
PublisherUniversity of Chicago Press
ISBN-100226114724
ISBN-139780226114729
eBay Product ID (ePID)70951479
Product Key Features
Number of Pages236 Pages
LanguageEnglish
Publication NameEthnicity, Inc
SubjectEthnic Studies / General, Anthropology / Cultural & Social
Publication Year2009
TypeTextbook
Subject AreaSocial Science
AuthorJean. Comaroff, John L. Comaroff
SeriesChicago Studies in Practices of Meaning Ser.
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight15.9 Oz
Item Length8.9 in
Item Width6.6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2008-040972
Dewey Edition22
IllustratedYes
Dewey Decimal305.8
Table Of Content1 Prologue 2 Three or Four Things about Ethno-futures 3 Questions of Theory 4 Commodifying Descent, American-style 5 A Tale of Two Ethnicities 6 Nationality, Inc.; Divinity, Inc.; and Other Futures 7 Conclusion Acknowledgments Bibliography Index
SynopsisIn Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San "Bushmen" with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation-while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity., In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San "Bushmen" with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation--while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.
LC Classification NumberGN495.6.C6454 2009
