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Content Strategy at Work: Real-World Stories to Strengthen Every Interactive
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10 available
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Located in: Los Angeles, CA, United States
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Estimated between Mon, 10 Jun and Thu, 13 Jun to 43230
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eBay item number:204737923297
Item specifics
- Condition
- EAN
- 9780123919229
- UPC
- 9780123919229
- ISBN
- 9780123919229
- MPN
- N/A
- Book Title
- Content Strategy at Work: Real-World Stories to St
- Item Length
- 23.1 cm
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project
- Item Height
- 235mm
- Publisher
- Elsevier Science & Technology
- Item Width
- 191mm
- Subject
- Business
- Item Weight
- 440g
- Number of Pages
- 184 Pages
About this product
Product Information
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780123919229
eBay Product ID (ePID)
113823461
Product Key Features
Publication Name
Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project
Format
Paperback
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
184 Pages
Dimensions
Item Height
235mm
Item Width
191mm
Item Weight
440g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:204737923297
Postage and handling
Item location:
Los Angeles, CA, United States
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| Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
|---|---|---|---|---|
| AU $5.00 | Free | United States | SpeedPAK Economy | Estimated between Mon, 10 Jun and Thu, 13 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 10 business days of receiving cleared payment. |
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Sales tax for an item #204737923297
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Very well packaged, quick delivery, great communication. Item is in perfect condition, just as described. I highly recommend this seller! A+++
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I was checking out audiobooks by Tara Moss on eBay & this one was at the best price. I thought I hadn't heard it, so I bought. Very quick processing by Seller, arrived on time, packaged well, sealed, new, BUT I found I already had it, but hadn't listened to it. It was my fault, considered returning it, & it was made easy thru' eBay & I was able to return it to seller. A seller with great items who was very accommodating, thank you for understanding.
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