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Political Marketing in the United States by Jennifer Lees-Marshment
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eBay item number:204782791947
Item specifics
- Condition
- EAN
- 9780415632850
- UPC
- 9780415632850
- ISBN
- 9780415632850
- MPN
- N/A
- Book Title
- Political Marketing in the United States by Jennif
- Item Length
- 23.1 cm
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Political Marketing in the United States
- Item Height
- 229mm
- Publisher
- Taylor & Francis Ltd
- Item Width
- 152mm
- Subject
- Advertising, Marketing
- Item Weight
- 590g
- Number of Pages
- 312 Pages
About this product
Product Information
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780415632850
eBay Product ID (ePID)
208888013
Product Key Features
Publication Name
Political Marketing in the United States
Format
Hardcover
Language
English
Subject
Advertising, Marketing
Publication Year
2014
Type
Textbook
Number of Pages
312 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
590g
Additional Product Features
Editor
Kenneth Cosgrove, Jennifer Lees-Marshment, Brian Conley
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:204782791947
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Item location:
Wiri, New Zealand
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I was checking out audiobooks by Tara Moss on eBay & this one was at the best price. I thought I hadn't heard it, so I bought. Very quick processing by Seller, arrived on time, packaged well, sealed, new, BUT I found I already had it, but hadn't listened to it. It was my fault, considered returning it, & it was made easy thru' eBay & I was able to return it to seller. A seller with great items who was very accommodating, thank you for understanding.
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