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Essentials of Mass Communication Theory by Arthur Asa Berger (1995, Trade Paperback)
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He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
- Buy It NowEssentials of Mass Communication Theory by Arthur Asa Berger (1995, Paperback)
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-100803973578
ISBN-139780803973572
eBay Product ID (ePID)611439
Product Key Features
Number of Pages224 Pages
Publication NameEssentials of Mass Communication Theory
LanguageEnglish
SubjectCommunication Studies, Media Studies
Publication Year1995
TypeTextbook
Subject AreaSocial Science, Language Arts & Disciplines
AuthorArthur Asa Berger
FormatTrade Paperback
Dimensions
Item Weight13.1 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN95-011882
IllustratedYes
Dewey Decimal302.23
Synopsis"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies." --Choice Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory., 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound, This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.
LC Classification NumberP90.B413 1995
