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Corporate Innovation & Entrepreneurship, International Edition by Michael Morris, Donald Kuratko, Jeffrey Covin (Paperback, 2011)

About this product

About this product

Product Information

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Product Identifiers

Publisher
Cengage Learning, INC International Concepts
ISBN-13
9781111526917
eBay Product ID (ePID)
97704523

Product Key Features

Author
Michael Morris, Donald Kuratko, Jeffrey Covin
Publication Name
Corporate Innovation & Entrepreneurship, International Edition
Format
Paperback
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Height
235mm
Item Width
190mm
Item Weight
757g

Additional Product Features

Title_Author
Jeffrey Covin, Donald Kuratko, Michael Morris
Country/Region of Manufacture
United States

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