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Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers by Maria Eugenia Giron, Miguel Angel Gardetti (Paperback, 2014)

About this product

About this product

Product Information

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781783530632
eBay Product ID (ePID)
209426919

Product Key Features

Author
Maria Eugenia Giron, Miguel Angel Gardetti
Publication Name
Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers
Format
Paperback
Language
English
Subject
Economics, Business
Publication Year
2014
Type
Textbook
Number of Pages
142 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
272g

Additional Product Features

Editor
Maria Eugenia Giron, Miguel Angel Gardetti
Country/Region of Manufacture
United Kingdom

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