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Services Marketing : People, Technology, Strategy by Jochen Wirtz and...
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eBay item number:223705048973
Item specifics
- Condition
- ISBN
- 9780134123905
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Services Marketing : People, Technology, Strategy
- Item Height
- 1.2in
- Item Length
- 11in
- Publisher
- Pearson Education
- Item Width
- 8.7in
- Item Weight
- 54.4 Oz
- Number of Pages
- 648 Pages
About this product
Product Information
Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134123905
ISBN-13
9780134123905
eBay Product ID (ePID)
208737544
Product Key Features
Publication Name
Services Marketing : People, Technology, Strategy
Format
Hardcover
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
648 Pages
Dimensions
Item Length
11in
Item Height
1.2in
Item Width
8.7in
Item Weight
54.4 Oz
Additional Product Features
Edition Number
7
Table of Content
PART I: UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: New Perspectives on Marketing in the Service Economy Chapter 2: Consumer Behavior in a Services Context Chapter 3: Positioning Services in Competitive Markets PART II: APPLYING THE 4Ps OF MARKETING TO SERVICES Chapter 4: Developing Service Products: Core and Supplementary Elements Chapter 5: Distributing Services through Physical and Electronic Channels Chapter 6: Setting Prices and Implementing Revenue Management Chapter 7: Promoting Services and Educating Customers PART III: MANAGING THE CUSTOMER INTERFACE Chapter 8: Designing and Managing Service Processes Chapter 9: Balancing Demand and Productive Capacity Chapter 10: Crafting the Service Environment Chapter 11: Managing People for Service Advantage PART IV: IMPLEMENTING PROFITABLE SERVICE STRATEGIES Chapter 12: Managing Relationships and Building Loyalty Chapter 13: Complaint Handling and Service Recovery Chapter 14: Improving Service Quality and Productivity Chapter 15: Striving for Service Leadership
Copyright Date
2011
Target Audience
College Audience
Topic
Marketing / General, Industries / Service, Careers / General
Dewey Decimal
658.8
Dewey Edition
23
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:223705048973
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