CURRENTLY SOLD OUT

No B. S. Ser.: No B. S. Guide to Marketing to Leading Edge Boomers and Seniors : The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money by Dan S. Kennedy (2012, Trade Paperback)

About this product

Product Information

Go Where the Money is Boomers and Seniors: Hold over 50% of the nation's wealth and more of its discrtionary spending 46% have net worths exceeding 2-million Hold 1 out of every 2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have, it and are, given reason and their interests met, very willing to spend it-on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: The diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: While 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: Learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof-what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of...frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others Book jacket.

Product Identifiers

Publisher
Entrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-10
1599184508
ISBN-13
9781599184500
eBay Product ID (ePID)
117345180

Product Key Features

Book Title
No B. S. Guide to Marketing to Leading Edge Boomers and Seniors : The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Author
Dan S. Kennedy
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior
Publication Year
2012
Book Series
No B. S. Ser.
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
9 in
Item Height
0.6 in
Item Width
6 in
Item Weight
13.5 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5415.332.O43k46
Copyright Date
2013
Lccn
2012-024914

Best Selling in Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)
4.9 out of 5 stars based on 20 product ratings
AU $16.12 New
---- Used
Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)
4.8 out of 5 stars based on 26 product ratings
AU $18.92 New
AU $16.00 Used
Camps 12 Australia by Heatley Gilmore, Michelle Gilmore (2022,Wide Book Spiral)
4.8 out of 5 stars based on 23 product ratings
AU $76.99 New
---- Used
Mental Toughness for Young Athletes Eight Proven 5-minute Mindset Exercises
5.0 out of 5 stars based on 3 product ratings
AU $26.22 New
---- Used
Can't Hurt Me: Master Your Mind and Defy the Odds - Clean Edition by David Goggins (Paperback, 2020)
No ratings or reviews yet.
AU $24.99 New
---- Used
The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)
5.0 out of 5 stars based on 7 product ratings
AU $21.99 New
---- Used
Air Fryer Cookbook for Beginners: 550 simple, Easy & Delicious Air Fryer Recipes That Anyone Can Cook by Alexandra Peterson (Paperback, 2020)
3.9 out of 5 stars based on 27 product ratings
AU $19.50 New
---- Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

Meditations by Marcus Aurelius : New Illustrated Edition Paperback Book, NEW AU!
AU $11.95
Trending at AU $13.09
Self Heal By Design- The Role Of Micro-Organisms For Health By Barbara O'Neill P
AU $49.94
Trending at AU $54.52
Natural Remedies For All Kind of Disease Inspired by Barbara O'Neill's Teachings
AU $23.45
Trending at AU $24.41
Surrounded by Idiots By Thomas Erikson Brandnew Paperback WITH FREE SHIPPING
AU $18.43
Trending at AU $21.08
Scott The Barefoot Investor by Scott Pape
AU $17.00
Trending at AU $21.46
Back to Eden: the Classic Guide to Herbal Medicine, Natural Foods, and Home Reme
AU $19.88
Trending at AU $24.12

Shop by category

No B. S. Ser.: No B. S. Guide to Marketing to Leading Edge Boomers and Seniors : The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money by Dan S. Kennedy (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Camps 12 Australia by Heatley Gilmore, Michelle Gilmore (2022,Wide Book Spiral)

Mental Toughness for Young Athletes Eight Proven 5-minute Mindset Exercises

Can't Hurt Me: Master Your Mind and Defy the Odds - Clean Edition by David Goggins (Paperback, 2020)

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

Air Fryer Cookbook for Beginners: 550 simple, Easy & Delicious Air Fryer Recipes That Anyone Can Cook by Alexandra Peterson (Paperback, 2020)

Save on Books

Meditations by Marcus Aurelius : New Illustrated Edition Paperback Book, NEW AU!

Self Heal By Design- The Role Of Micro-Organisms For Health By Barbara O'Neill P

Natural Remedies For All Kind of Disease Inspired by Barbara O'Neill's Teachings

Surrounded by Idiots By Thomas Erikson Brandnew Paperback WITH FREE SHIPPING

Scott The Barefoot Investor by Scott Pape

Back to Eden: the Classic Guide to Herbal Medicine, Natural Foods, and Home Reme

You may also like

Fiction Paperback William S. Burroughs & Fiction Books

William S. Burroughs Non-Fiction Paperback Fiction & Books

Trade Paperback School Textbooks & Study Guides

William S. Burroughs Fiction Fiction & Books

William S. Burroughs Non-Fiction Paperback Fiction & Non-Fiction Books in English

Study Guide Paperback School Textbooks & Study Guides