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Innovation Management and New Product Development 6th Edition by Paul Trott
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Located in: Deer Park, VIC, Australia
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eBay item number:225738609902
Item specifics
- Condition
- ISBN
- 9781292133423
- EAN
- 9781292133423
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Innovation Management and New Product Development
- Item Height
- 245mm
- Publisher
- Pearson Education Limited
- Item Width
- 180mm
- Subject
- Management, Marketing
- Item Weight
- 1273g
- Number of Pages
- 666 Pages
About this product
Product Information
Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its 6th edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
Product Identifiers
Publisher
Pearson Education Limited
ISBN-13
9781292133423
eBay Product ID (ePID)
223621888
Product Key Features
Publication Name
Innovation Management and New Product Development
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
666 Pages
Dimensions
Item Height
245mm
Item Width
180mm
Item Weight
1273g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:225738609902
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Item location:
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