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SOCIAL MARKETING IN ACTION: CASES FROM AROUND THE WORLD By Debra Z. Basil Mint
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US $22.95
ApproximatelyAU $34.73
Condition:
“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ”... Read moreabout condition
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Located in: US, United States
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Estimated between Fri, 21 Jun and Wed, 26 Jun to 43230
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eBay item number:226088910736
Item specifics
- Condition
- Like new
- Seller notes
- ISBN-10
- 3030130193
- Publication Name
- Springer
- Type
- Hardcover
- Item Height
- 9.25 inches
- ISBN
- 9783030130190
- Book Title
- Social Marketing in Action : Cases from Around the World
- Book Series
- Springer Texts in Business and Economics Ser.
- Item Length
- 9.3 in
- Publisher
- Springer International Publishing A&G
- Publication Year
- 2019
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Genre
- Business & Economics
- Topic
- Consumer Behavior, Management, Marketing / Research
- Item Width
- 6.1 in
- Item Weight
- 31.7 Oz
- Number of Pages
- Xxix, 462 Pages
About this product
Product Information
Part I: Understanding Social Marketing.- Chapter 1 The Big Picture in Social Marketing.- Chapter 2 The Fundamentals of Social Marketing.- Chapter 3 Research and Evaluation in Social Marketing.- Chapter 4 Theory in Social Marketing.- Chapter 5 A Brief History of Social Marketing.- Part II Social Marketing Cases: Social Welfare.- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign.- Chapter 7 The Second Life of Food.- Chapter 8 The Bank of Cancer Research.- Chapter 9 VCW of Social Impact in a Developing Country.- Chapter 10 Operation Red Nose.- Chapter 11 Social Marketing for the Reduction of Tax Evasion.- Chapter 12 Worn Wear.- Part III Social Marketing Cases: Health.- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India.- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France.- Chapter 15 Smile Train India.- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions.- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign.- Chapter 18 Behavior Change and Nutrition Education for Teenagers.- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam.- Part IV: Social Marketing Cases: Environment.- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada.- Chapter 21 Akureyri on the Verge.- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup.- Chapter 23 Be the Street You Want to See.- Chapter 24 The Coulee Clean Up.- Chapter 25 Applying Social Marketing to Koala Conservation.- Part V Social Marketing Cases: Education.- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe.- Chapter 27 Enhancing Health by Means of Massive Open Online Courses.- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018.- Chapter 29 A Case of Co-Created Social Marketing Campaign.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030130193
ISBN-13
9783030130190
eBay Product ID (ePID)
7038592040
Product Key Features
Book Title
Social Marketing in Action : Cases from Around the World
Format
Hardcover
Language
English
Topic
Consumer Behavior, Management, Marketing / Research
Publication Year
2019
Book Series
Springer Texts in Business and Economics Ser.
Illustrator
Yes
Genre
Business & Economics
Number of Pages
Xxix, 462 Pages
Dimensions
Item Length
9.3 in
Item Width
6.1 in
Item Weight
31.7 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5415.32-.34
Table of Content
Part I: Understanding Social Marketing.- Chapter 1 The Big Picture in Social Marketing.- Chapter 2 The Fundamentals of Social Marketing.- Chapter 3 Research and Evaluation in Social Marketing.- Chapter 4 Theory in Social Marketing.- Chapter 5 A Brief History of Social Marketing.- Part II Social Marketing Cases: Social Welfare.- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign.- Chapter 7 The Second Life of Food.- Chapter 8 The Bank of Cancer Research.- Chapter 9 VCW of Social Impact in a Developing Country.- Chapter 10 Operation Red Nose.- Chapter 11 Social Marketing for the Reduction of Tax Evasion.- Chapter 12 Worn Wear.- Part III Social Marketing Cases: Health.- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India.- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France.- Chapter 15 Smile Train India.- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions.- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign.- Chapter 18 Behavior Change and Nutrition Education for Teenagers.- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam.- Part IV: Social Marketing Cases: Environment.- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada.- Chapter 21 Akureyri on the Verge.- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup.- Chapter 23 Be the Street You Want to See.- Chapter 24 The Coulee Clean Up.- Chapter 25 Applying Social Marketing to Koala Conservation.- Part V Social Marketing Cases: Education.- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe.- Chapter 27 Enhancing Health by Means of Massive Open Online Courses.- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018.- Chapter 29 A Case of Co-Created Social Marketing Campaign.
Copyright Date
2019
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:226088910736
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| Postage and handling | To | Service | Delivery*See delivery notes |
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