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Marketing Research: Methodological Foundations, 12th edition (Marketing - Picture 1 of 2
Marketing Research: Methodological Foundations, 12th edition (Marketing - Picture 2 of 2

Research Methodological Foundations 12th Edition Dawn Iacobucci

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Each section of the book also has several hands-on cases, each chapter has "Ethical Dilemmas" for classroom debate, and "Research Realities" to see real-world applicability.