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American Modernism: Graphic Design 1920 to 1960 by R. Roger Remington (Paperback, 2013)

About this product

About this product

Product Information

This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media - advertising, information design, brand identity, magazine design, book design and posters. It examines the great works which by mid-century had defined American graphic design. The book begins with a section devoted to the emergence of Modernism and its major historical influences, such as European avant-garde movements, popular culture, educational innovations such as the Bauhaus School, architecture, industrial design and photography. The heart of the book includes the key works of midcentury Modernism as it matured into a fully-formed American style, bringing together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin and Alvin Lustig. The final section looks at the impact of and reactions to this new movement as graphic design in America matured in the 1960s and beyond.

Product Identifiers

Publisher
Laurence King Publishing
ISBN-13
9781780670980
eBay Product ID (ePID)
178323359

Product Key Features

Book Title
American Modernism: Graphic Design 1920 to 1960
Author
R. Roger Remington
Format
Paperback
Language
English
Publication Year
2013
Number of Pages
192 Pages

Dimensions

Item Height
224mm
Item Width
174mm
Item Weight
619g

Additional Product Features

Title_Author
R. Roger Remington
Country/Region of Manufacture
United Kingdom

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