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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Spike Jones, Geno Church, Robbin Phillips, Greg Cordell (Hardcover, 2010)

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About this product

Product Information

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470614181
eBay Product ID (ePID)
93355541

Product Key Features

Author
Spike Jones, Geno Church, Robbin Phillips, Greg Cordell
Publication Name
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Format
Hardcover
Language
English
Subject
Advertising
Publication Year
2010
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
232mm
Item Width
185mm
Item Weight
358g

Additional Product Features

Title_Author
Greg Cordell, Robbin Phillips, Geno Church, Spike Jones
Country/Region of Manufacture
United States

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