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Business Relationship Management and Marketing: Mastering Business Markets by Wulff Plinke, Albrecht Sollner, Michael Kleinaltenkamp, Ingmar Geiger, Frank Jacob (Hardcover, 2014)

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Product Information

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.

Product Identifiers

Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783662438558
eBay Product ID (ePID)
209555456

Product Key Features

Author
Wulff Plinke, Albrecht Sollner, Michael Kleinaltenkamp, Ingmar Geiger, Frank Jacob
Publication Name
Business Relationship Management and Marketing: Mastering Business Markets
Format
Hardcover
Language
English
Subject
Management, Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
346 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
684g

Additional Product Features

Series Title
Springer Texts in Business and Economics
Editor
Michael Kleinaltenkamp, Ingmar Geiger, Albrecht Sollner, Frank Jacob, Wulff Plinke
Country/Region of Manufacture
Germany

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Business Relationship Management and Marketing: Mastering Business Markets by Wulff Plinke, Albrecht Sollner, Michael Kleinaltenkamp, Ingmar Geiger, Frank Jacob (Hardcover, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Dirt to Soil: One Family's Journey into Regenerative Agriculture by Gabe Brown (Paperback, 2018)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

Save on Adult Learning & University

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