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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profi .. NEW
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Item specifics
- Condition
- ISBN
- 0618785914
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0618785914
ISBN-13
9780618785919
eBay Product ID (ePID)
57048633
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Guerrilla Marketing, 4th Edition : Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Subject
Marketing / General, General, Small Business, Advertising & Promotion
Publication Year
2007
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
14 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
4
LCCN
2006-033833
Dewey Edition
22
Dewey Decimal
658.8
Intended Audience
Trade
Table Of Content
Introduction xi Part I. The Guerrilla Approach 1. What Is Guerrilla Marketing Today? 3 2. The Need for Guerrilla Marketing 11 3. The Sixteen Monumental Secrets of Guerrilla Marketing 22 4. Developing a Guerrilla Marketing Plan 36 5. Developing Truly Creative Marketing 49 6. Selecting the Most Lethal Marketing Methods 58 7. Secrets of Saving Marketing Money 71 8. Research: The Starting Point of a Guerrilla Marketing Campaign 83 Part II. Minimedia Marketing 9. Truths About Minimedia Marketing 97 Part III. Maximedia Marketing 10. Guerrilla-Style Maximedia Marketing 161 Part IV. New-Media Marketing 11. E-Media Marketing 215 12. Info-Media Marketing 252 13. Human-Media Marketing 268 14. Nonmedia Marketing 283 Part V. The Nature of the Guerrilla 15. Guerrilla Company Attributes 307 16. Guerrilla Company Attitudes 323 17. Guerrilla Marketing Psychology 332 The 200 Weapons of Guerrilla Marketing 337 Acknowledgments 341 Information Arsenal for Guerrillas 343 Index
Synopsis
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf., When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf., NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.
LC Classification Number
HF5415.L477 2007
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- 2***4 (112)- Feedback left by buyer.Past 6 monthsVerified purchaseNEW Leather compact devotionals are beautiful....in mint condition...including the exterior gift box. I will certainly purchase again from this seller cuz the value is amazing....as is the customer service. The Seller made my shopping experience easy, care free, and responded quickly providing the information I requested and more. My purchase arrived extremely fast with NO damage due to the great care taken in packaging them. WOW!!. A GREAT buy too. :)Daily Light Devotional (Burgundy Leather) .. NEW (#296687276803)
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- t***t (297)- Feedback left by buyer.Past 6 monthsVerified purchaseAAAA++++ SELLER!!!! Book exactly as described & arrived in mint/brand new condition. This was the best value I found on eBay and I'll definitely be buying again from ChristianBookbag! Book was well packaged in a bubble wrapped media mailer and arrived very quickly. I give my highest recommendation for ChristianBookbag! Thank you-Ancient Christian Worship: Early Church Practices in Social, Historical, .. NEW (#297127399970)
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Seller feedback (107,638)
- 2***4 (112)- Feedback left by buyer.Past 6 monthsVerified purchaseNEW Leather compact devotionals are beautiful....in mint condition...including the exterior gift box. I will certainly purchase again from this seller cuz the value is amazing....as is the customer service. The Seller made my shopping experience easy, care free, and responded quickly providing the information I requested and more. My purchase arrived extremely fast with NO damage due to the great care taken in packaging them. WOW!!. A GREAT buy too. :)Daily Light Devotional (Burgundy Leather) .. NEW (#296687276803)
- -***m (1)- Feedback left by buyer.Past monthVerified purchaseFive Stars – Outstanding Seller! Everything was great with the seller from start to finish. Although the post office took my package on an unexpected world tour, the seller was incredibly responsive and even offered to send a replacement. I chose to wait, and thankfully the books finally arrived. I’m truly grateful for the seller’s patience, communication, and willingness to ensure a great experience. Highly recommend!
- t***t (297)- Feedback left by buyer.Past 6 monthsVerified purchaseAAAA++++ SELLER!!!! Book exactly as described & arrived in mint/brand new condition. This was the best value I found on eBay and I'll definitely be buying again from ChristianBookbag! Book was well packaged in a bubble wrapped media mailer and arrived very quickly. I give my highest recommendation for ChristianBookbag! Thank you-Ancient Christian Worship: Early Church Practices in Social, Historical, .. NEW (#297127399970)