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Brand Portfolio Strategy: Creating Relevance, Differentiatio
GBP 28.49
ApproximatelyAU $54.20
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Located in: Ohio, United States
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Estimated between Wed, 3 Jul and Tue, 9 Jul to 43230
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eBay item number:235381014066
Item specifics
- Condition
- ISBN-13
- 9781982146528
- Book Title
- Brand Portfolio Strategy
- ISBN
- 9781982146528
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
- Item Height
- 213mm
- Publisher
- Simon & Schuster
- Item Width
- 140mm
- Subject
- Management, Advertising
- Item Weight
- 336g
- Number of Pages
- 368 Pages
About this product
Product Information
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Product Identifiers
Publisher
Simon & Schuster
ISBN-13
9781982146528
eBay Product ID (ePID)
20046712257
Product Key Features
Publication Name
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Format
Paperback
Language
English
Subject
Management, Advertising
Publication Year
2020
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
213mm
Item Width
140mm
Item Weight
336g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:235381014066
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