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Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall (Englis
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- Buy It NowInsanely Simple: The Obsession That Drives Apple's Success by Ken Segall (Englis
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eBay item number:235383608184
Item specifics
- Condition
- ISBN-13
- 9780670921195
- Book Title
- Insanely Simple
- ISBN
- 9780670921195
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Insanely Simple: the Obsession That Drives Apple's Success
- Item Height
- 198mm
- Publisher
- Penguin Books LTD
- Item Width
- 129mm
- Subject
- Business
- Item Weight
- 181g
- Number of Pages
- 256 Pages
About this product
Product Information
To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs
Product Identifiers
Publisher
Penguin Books LTD
ISBN-13
9780670921195
eBay Product ID (ePID)
141484243
Product Key Features
Publication Name
Insanely Simple: the Obsession That Drives Apple's Success
Format
Paperback
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
181g
Additional Product Features
Genre
Biographies & True Stories
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:235383608184
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