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The Backchannel How Audiences are Using Twitter...BRAN
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Item specifics
- Condition
- ISBN
- 9780321659514
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321659511
ISBN-13
9780321659514
eBay Product ID (ePID)
74159335
Product Key Features
Number of Pages
240 Pages
Publication Name
Backchannel : How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
Language
English
Publication Year
2009
Subject
Computer Graphics, Business Communication / Meetings & Presentations, Web / Social Media, Desktop Applications / Presentation Software
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Voices That Matter Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
15.5 Oz
Item Length
7 in
Item Width
8.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-277751
Dewey Edition
22
Reviews
"Presenters who don't learn to manage the backchannel will not only lose the respect of the audience, they'll miss the opportunity to have much more interesting and relevant conversations." Pamela Slim, author of Escape from Cubicle Nation "Twitter and other forms of social media are changing the nature of business communications. This book will help you stand apart in the new digital world-as a presenter, communicator and representative of your brand." Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Fire Them Up!, "Presenters who don't learn to manage the backchannel will not only lose the respect of the audience, they'll miss the opportunity to have much more interesting and relevant conversations." - Pamela Slim, author of Escape from Cubicle Nation "Twitter and other forms of social media are changing the nature of business communications. This book will help you stand apart in the new digital world as a presenter, communicator and representative of your brand." - Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Fire Them Up!, "Presenters who don’t learn to manage the backchannel will not only lose the respect of the audience, they’ll miss the opportunity to have much more interesting and relevant conversations.� – Pamela Slim, author of Escape from Cubicle Nation "Twitter and other forms of social media are changing the nature of business communications. This book will help you stand apart in the new digital world-as a presenter, communicator and representative of your brand.� – Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Fire Them Up!, "Presenters who don't learn to manage the backchannel will not only lose the respect of the audience, they'll miss the opportunity to have much more interesting and relevant conversations." Pamela Slim, author ofEscape from Cubicle Nation "Twitter and other forms of social media are changing the nature of business communications. This book will help you stand apart in the new digital world-as a presenter, communicator and representative of your brand." Carmine Gallo, author ofThe Presentation Secrets of Steve Jobs and Fire Them Up!, "Presenters who don't learn to manage the backchannel will not only lose the respect of the audience, they'll miss the opportunity to have much more interesting and relevant conversations." - Pamela Slim, author of Escape from Cubicle Nation "Twitter and other forms of social media are changing the nature of business communications. This book will help you stand apart in the new digital world--as a presenter, communicator and representative of your brand." - Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Fire Them Up!
TitleLeading
The
Illustrated
Yes
Dewey Decimal
005.58
Table Of Content
Part 1: The Death of PowerPoint and the Rebirth of Conversation 1. A PowerPoint Chip on Our Shoulder 2. Opening the Backchannel Floodgates 3. Renegotiating a Social Contract: The new Presentation Conversation 4. Integrating the Online with the Offline in a new Conversation Infrastructure Part 2: Audience 2.0; How to listen, attend, communicate and participate 5. The Audience 2.0 Bill of Rights and Responsibilities 6. Voting with Your Feet 7. When the Audience Completely Runs the Show 8. Listening, reporting, Tweeting, blogging, commenting and the neglected art of question-asking Part 3: Presenter 2.0; How to listen, present, communicate and facilitate 9. The Presenter 2.0 Bill of Rights and Responsibilities 10. The Art and Science of Crowdsourcing your Presentation 11. PowerPoint is Dead, Long Live PowerPoint 12. The Human Bar Chart, and Other Presentation Innovations 13. Choosing the right medium for your message: keynotes, panels, conversations and un-conferences
Synopsis
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication and even mob mentality. In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.", Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they're carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication and even mob mentality. In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you're a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change., Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they're carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication--and even mob mentality. In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you're a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
LC Classification Number
HF5718.22
Item description from the seller
Seller feedback (3,163)
- 7***3 (86)- Feedback left by buyer.Past 6 monthsVerified purchaseA very trustworthy and communicative seller! The price of the books he sold me was so incredible, that I couldn't believe it until I received them. Books arrived in amazing condition (better than the photos conveyed) and the price and speed of shipping was the best I think I've had on eBay -- books arrived over 20 days before they were supposed to! Will buy from this seller again if I see an item I would like.
- 3***- (172)- Feedback left by buyer.Past 6 monthsVerified purchaseOne of the best sellers on eBay! Great description/pictures of the item, great price, lightning fast shipping with excellent packaging and great communication. It was a pleasure & will be purchasing from again! A++
- 4***c (136)- Feedback left by buyer.Past 6 monthsVerified purchaseExactly as advertised, sealed in plastic, brand new, no complaints. Arrived on time, fairly quickly, decently packaged. Good value for an item for a book no longer in print. Looks great, and good quality item from Barnes and Noble children's classics series. A+++ SellerSwiss Family Robinson (Barnes and Noble Collectible Classics: Children's...NEW (#235891445445)
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