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The Franchise: A History of Sports Illustrated Magazine by MacCambridge, Michae

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Located in: Houston, Texas, United States
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
The Franchise: A History of Sports Illustrated Magazine
Genre
Reference
Topic
Miscellaneous
Narrative Type
Nonfiction
Intended Audience
Adult
Inscribed
NO
ISBN
9780786862160

About this product

Product Identifiers

Publisher
Hyperion Press
ISBN-10
0786862165
ISBN-13
9780786862160
eBay Product ID (ePID)
345724

Product Key Features

Number of Pages
352 Pages
Language
English
Publication Name
Franchise : a History of Sports Illustrated Magazine
Subject
Publishing
Publication Year
1997
Type
Textbook
Subject Area
Language Arts & Disciplines
Author
Michael Maccambridge
Format
Hardcover

Dimensions

Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Juvenile Audience
LCCN
97-015864
Dewey Edition
21
TitleLeading
The
Illustrated
Yes
Dewey Decimal
796/.05
Synopsis
"I think over the years, it legitimized sports. All of a sudden, you could read a sports magazine, and still be considered able to read, for starters." -- Ray CaveSports Illustrated magazine is one of the great publishing success stories of the past 50 years -- a pop cultural phenomenon that has grown into a financial monolith, generating profits of more than one billion dollars since 1984. But if its success seems inevitable in retrospect, you dont know the whole story.Launched by Time Inc. patriarch Henry Luce in 1954, SI was for years dismissed by many mainstream sports fans as a snobbish, upper-crust magazine. One writer called it "a slick cookbook for the two-yacht family." But in the late 50s and early 60s, SIs prose was altered and enlivened by a new breed of smart, irreverent sportswriters, who were unapologetic about the central role of sports in modern society. They worked under legendary managing editor Andre Laguerre, the hard-drinking Frenchman who instilled SI with a breadth of vision that no sports magazine had ever possessed. From that collaboration emerged the blueprint for modern sports journalism, as well as the quintessential middle-class American magazine of the postwar era. The period also saw the debut of the controversial swimsuit issue, still the highest profile special issue in American magazine publishing.Laguerres transformation of the magazine -- which largely took place in a series of small, untrendy bars in midtown Manhattan in the 60s and 70s -- is one of the great untold stories of American journalism. It features a superb team of larger-than-life sportswriting legends like Dan Jenkins, George Plimpton, Frank Deford and Roy Blount, Jr., as well as cutting-edge photographers like Walter Iooss, Jr. and Neil Leifer.The Franchise: A History of Sports Illustrated Magazine is the first book to tell the story, documenting the development of one of the most fascinating and dominant franchises in all of American sports, from its obscure beginnings to its present-day prominence. Filled with never-before-told inside stories about the game behind the games, its a book for anyone who cares about sports, good writing and the high stakes world of modern media business.Michael MacCambridge worked for eight years as a columnist and critic at the A ustin American-Statesman, writing about movies, music, and popular culture. He lives in St. Louis with his wife, Danica Frost.
LC Classification Number
GV561.M185 1997

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Brady Finds

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