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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952
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Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy It NowAir Wars: Television Advertising and Social Media in Election Campaigns, 1952
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Located in: Houston, Texas, United States
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eBay item number:235811021372
Item specifics
- Condition
- Book Title
- Air Wars: Television Advertising and Social Media in Election Cam
- ISBN
- 9781452239910
About this product
Product Identifiers
Publisher
CQ Press
ISBN-10
1452239916
ISBN-13
9781452239910
eBay Product ID (ePID)
144148824
Product Key Features
Number of Pages
224 Pages
Publication Name
Air Wars : Television Advertising and Social Media in Election Campaigns, 1952-2012
Language
English
Subject
Political Process / Media & Internet, Political Process / Campaigns & Elections, United States / 20th Century, American Government / General
Publication Year
2013
Features
Revised
Type
Textbook
Subject Area
Political Science, History
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
11 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2013-002010
Reviews
My students enjoyed the book. Many of the historical ads West discussed in his text interested my students, with some even going online to view the older ads. The book does a good job explaining the major theories of political communication. After reading a few chapters of the text, my students better understood priming and agenda setting. They also began to think more about how ads affect the American public., West does an excellent job of providing breadth as well as details in Air Wars. My students especially respond to various concepts he develops including demonization, association, stereotyping, and code words. This allows them to apply concepts to specific ads from the last several decades. His in-depth examination of various contexts in which ads surface allows students to understand ad meanings and effects.
Number of Volumes
00 vols.
Illustrated
Yes
Table Of Content
PrefaceTelevision Advertising in Election Campaigns: A History in Pictures1. Overview of Ads2. Buying Air Time3. Ad Messages4. Media Coverage of Ads5. Learning About the Candidates6. Setting the Agenda7. Priming and Defusing8. Playing the Blame Game9. Ads in Congressional Elections10. Advertising and Democratic ElectionsAppendix: Memorable Ads, 1984-2012
Edition Description
Revised edition
Synopsis
Tracing the evolution of political advertising, Darrell M. West returns with his much anticipated sixth edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012 . Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect. The sixth edition offers significant updates, including: The face-off between Obama and Romney in the general election; Case studies of ads during presidential and Congressional campaigns; The ever increasing use and impact of social media; Ad stills from the 2012 campaign; and Concrete examples of which ads worked and which ads did not., This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics., Tracing the evolution of political advertising from 1952 through the 2012 elections, Darrell M. West returns with his much anticipated sixth edition of Air Wars. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect. The sixth edition offers significant updates, including: - The face-off between Obama and Romney in the general election; - Case studies of ads during presidential and Congressional campaigns; - The ever increasing use and impact of social media; - Ad stills from the 2012 campaign; and - Concrete examples of which ads worked and which ads did not. FEATURES & BENEFITS: - A History in Pictures features an array of ad stills starting from Lyndon Johnsons shocking "Daisy" ad in 1964 to ads the Obama and Romney campaigns hurl at each other in 2012. - An Appendix of Memorable Ads, 1984-2012, lets students read through and analyze narrated comments. - An overview chapter outlines advertising principles as well as how ads are put together and financed. - Conclusion sections at the end of chapters summarize key takeaway points.
LC Classification Number
JF2112.A4
Item description from the seller
Seller feedback (622)
- 8***c (89)- Feedback left by buyer.Past 6 monthsVerified purchaseA great piece of my childhood history brought back. Book was exactly as described. Great packaging made the Book safe as could be. And it was shipped very quickly and cost effectively. Great seller. Well worth the value. Would buy from them again.
- 1***1 (833)- Feedback left by buyer.Past 6 monthsVerified purchaseBrady Finds is without question the best seller on eBay. My book arrived faster than expected, and it was nicely and carefully packed. The book is exactly as described and is precisely what I was looking for. Super happy with this purchase. Thank you so much for the thoughtful gift of the free book. That book addresses questions I have been entertaining for quite awhile. Once again, thank you very much for an awesome service. This is what quality and true excellence are all about. A+A+A++++++++Reply from: alexbr_224- Feedback replied by seller alexbr_224.- Feedback replied by seller alexbr_224.Thank you for your kind words!The Number Systems by Solomon Feferman 1964 (#235793030762)
- 2***k (90)- Feedback left by buyer.Past 6 monthsVerified purchaseGREAT seller. Fast shipping. Packaged well. Fair pricing. Product matches description.
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Seller feedback (622)
- 8***c (89)- Feedback left by buyer.Past 6 monthsVerified purchaseA great piece of my childhood history brought back. Book was exactly as described. Great packaging made the Book safe as could be. And it was shipped very quickly and cost effectively. Great seller. Well worth the value. Would buy from them again.
- 1***1 (833)- Feedback left by buyer.Past 6 monthsVerified purchaseBrady Finds is without question the best seller on eBay. My book arrived faster than expected, and it was nicely and carefully packed. The book is exactly as described and is precisely what I was looking for. Super happy with this purchase. Thank you so much for the thoughtful gift of the free book. That book addresses questions I have been entertaining for quite awhile. Once again, thank you very much for an awesome service. This is what quality and true excellence are all about. A+A+A++++++++Reply from: alexbr_224- Feedback replied by seller alexbr_224.- Feedback replied by seller alexbr_224.Thank you for your kind words!The Number Systems by Solomon Feferman 1964 (#235793030762)
- 2***k (90)- Feedback left by buyer.Past 6 monthsVerified purchaseGREAT seller. Fast shipping. Packaged well. Fair pricing. Product matches description.