Skip to main content

Picture 1 of 2

Stock photo
Stock photo
The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruc - Picture 1 of 2
The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruc - Picture 2 of 2

Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruce Philp and Arkadi Kuhlmann (2010, Trade Paperback)

igotchu888 (182)
100% positive feedback
Price:
US $10.99
ApproximatelyAU $16.98
+ $17.94 postage
Estimated delivery Thu, 21 Aug - Mon, 1 Sep
Returns:
30-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.
Condition:
Brand new

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-100470538791
ISBN-139780470538791
eBay Product ID (ePID)78364509

Product Key Features

Book TitleOrange Code : How Ing Direct Succeeded by Being a Rebel with a Cause
Number of Pages272 Pages
LanguageEnglish
TopicBanks & Banking, Finance / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2010
GenreBusiness & Economics
AuthorBruce Philp, Arkadi Kuhlmann
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight14 Oz
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceTrade
TitleLeadingThe
Dewey Edition22
Dewey Decimal332.1/202854678
Table Of ContentForeword. Acknowledgments. ING Direct Today: The Business Case for Being a Rebel with a Cause. Introduction. Chapter 1 The Guy in the Cape. Leading from the Front. Chapter 2 Pixie Dust. Powered by Purpose. Chapter 3 The Dirty Dozen. We Could Be Heroes. Chapter 4 Clicking. The Conundrum of Advertising. Chapter 5 You Say You Want a Revolution? The Opposite of a Bank. Chapter 6 Saving the Savers. Walking the Talk. Chapter 7 It Takes a Village. Building the Orange Brand Nation. Chapter 8 The Money on the Table. Winning the Battle, Losing the War. Chapter 9 Steering by the Stars. Beyond Managing. Chapter 10 Herding Cats. How to Snatch Defeat from the Jaws of Victory. Epilogue Peeling the Orange. A Guided Tour of the Orange Code, and What It Means to Us. Appendix A : Orange Milestones -- An ING Direct Time Line. Appendix B : The Voice of Advocacy. About the Authors. Index.
SynopsisHow championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now., Praise for THE ORANGE CODE "ING Direct--led by founding CEO Arkadi Kuhlmann--is here to stay and has begun to change the color of money from green to orange for a lot of Americans."-- TOM CARPER, U.S. Senator, former governor of Delaware "Kuhlmann and Philp show how innovation linked to a lived set of values and an uncompromising focus on the customer can power an organization to extraordinary success in a short period of time."-- CHAD HOLLIDAY, Chairman and CEO, DuPont "The Orange Code is a refreshing look at how the intangibles of leadership, corporate culture, brand, and customer experience can blend together to form a new class of assets."-- CHRIS MATTHEWS, CEO, The Hay Group "An incredible story of determination, focus, and maybe a little luck!"-- KEVIN OLEARY, Chairman, Gencap Funds Inc., How championing consumers led to ING Directs revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, theyve become the most successful online banking venture in history.
LC Classification NumberHG2613.W724I545 2010

All listings for this product

Buy It Now
Any condition
New
Pre-owned
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
item 1 The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
AU $10.72
+AU $17.74 postage
The Orange Code: How ING Direct - Paperback, by Kuhlmann Arkadi; Philp - Good
item 2 The Orange Code: How ING Direct - Paperback, by Kuhlmann Arkadi; Philp - Good
AU $7.78
+AU $26.34 postage
The Orange Code : How ING Direct Succeeded by Being a Rebel with
item 3 The Orange Code : How ING Direct Succeeded by Being a Rebel with
AU $9.84
+AU $27.19 postage
The Orange Code: How ING Direct Succeede... by Philp, Bruce Paperback / softback
item 4 The Orange Code: How ING Direct Succeede... by Philp, Bruce Paperback / softback
AU $12.57
+AU $26.47 postage
The Orange Code: How ING Direct Succee..., Philp, Bruce
item 5 The Orange Code: How ING Direct Succee..., Philp, Bruce
AU $13.07
+AU $26.49 postage
The Orange Code: How ING Direct Succee..., Philp, Bruce
item 6 The Orange Code: How ING Direct Succee..., Philp, Bruce
AU $13.07
+AU $26.49 postage
The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruc
item 7 The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruc
AU $16.97
+AU $27.71 postage
The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause (NEW)
item 8 The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause (NEW)
AU $15.21
+AU $34.15 postage
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause (Paperba
item 9 The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause (Paperba
AU $25.11
+AU $26.85 postage
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause: New
item 10 The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause: New
AU $28.29
+AU $28.05 postage
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
item 11 The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
AU $16.97
+AU $39.59 postage
listings for this product
No ratings or reviews yet.
Be the first to write a review.

Best Selling in Books

Save on Books

Trending price is based on prices over last 90 days.

You may also like