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Focus Groups: A Practical Guide for Applied Research 5th Ed. 2015 Krueger Casey
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Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowFocus Groups: A Practical Guide for Applied Research 5th Ed. 2015 Krueger Casey
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Located in: Laguna Hills, California, United States
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Estimated between Sat, 9 Aug and Wed, 13 Aug to 94104
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eBay item number:236017766835
Item specifics
- Condition
- ISBN
- 9781483365244
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1483365247
ISBN-13
9781483365244
eBay Product ID (ePID)
202778356
Product Key Features
Number of Pages
280 Pages
Publication Name
Focus Groups : a Practical Guide for Applied Research
Language
English
Publication Year
2014
Subject
Methodology, Sociology / General, Research
Type
Textbook
Subject Area
Social Science
Format
Spiral / Spiral
Dimensions
Item Height
1 in
Item Weight
20 Oz
Item Length
9.2 in
Item Width
8.2 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2014-018748
Reviews
Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research., "Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." -- Theresa Carilli, Purdue University Calumet "An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater, Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. This book makes sense to students, academics, and practitioners. It is the only hands-on book which explores the process of focus group research., An excellent "focused" book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research.
Dewey Edition
23
Dewey Decimal
361.6/1068
Table Of Content
PREFACE ACKNOWLEDGEMENTS 1. Overview of Focus Groups 2. Planning The Focus Group Study 3. Developing a Questioning Route 4. Participants in a Focus Group 5. Moderating Skills 6. Analyzing Focus Group Results 7. Reporting 8. Focus Group Research 9. Focus Group Interviewing with Young People 10. International and Cross-Cultural Focus Group Interviewing 11. Telephone and Internet Focus Group Interviewing 12. Focus Group Interviewing Within the Organization 13. Modifications of Focus Groups 14. Answering Questions About the Quality of Focus Group Research
Synopsis
The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome., Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls., This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Editionreflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, andInternet focus groups., This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
LC Classification Number
H61.28.K78 2015
Item description from the seller
Seller feedback (1,225)
- s***s (8)- Feedback left by buyer.Past 6 monthsVerified purchaseGood value, fast shipping, good condition, good quality, appearance is as advertised. The discs work great and all the pieces are present even the inserts. The case did get broken in transit. It was well packaged in bubble wrap, though, so I think it was just bad luck, no fault of the seller's. I have extra cases, too, so no big deal.
- m***s (57)- Feedback left by buyer.Past 6 monthsVerified purchaseBooks were as described, packaged well, and delivered when stated. Would look to do business with seller again
- 3***1 (52)- Feedback left by buyer.Past monthVerified purchaseExactly as described, absolutely perfect for a used pair, and an excellent deal. Shipping was fast and the packaging was very good and perfect for sunglasses. Would shop here again, highly recommended.
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