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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, an
US $25.12
ApproximatelyAU $38.52
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
2 available
- Buy It NowAunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, an
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Postage:
Free USPS Media MailTM.
Located in: Columbia, Missouri, United States
Delivery:
Estimated between Wed, 13 Aug and Tue, 19 Aug to 94104
Returns:
30-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.
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eBay item number:236068056148
Item specifics
- Condition
- Book Title
- Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yester
- ISBN
- 9780275951849
About this product
Product Identifiers
Publisher
Bloomsbury Publishing USA
ISBN-10
0275951847
ISBN-13
9780275951849
eBay Product ID (ePID)
81624
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Aunt Jemima, Uncle Ben, and Rastus : Blacks in Advertising, Yesterday, Today, and Tomorrow
Publication Year
1994
Subject
Media Studies, General, Ethnic Studies / African American Studies
Type
Textbook
Subject Area
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12.8 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
LCCN
93-037507
Reviews
"A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections." -- Library Journal "[A]n important book, rigorously researched and quite readable." -- Everette E. Dennis, Executive Director The Freedom Forum Media "Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work." -- Black Issues in Higher Education, "A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections" Library Journal, "Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work"- Black Issues in Higher Education, ". . . an important book, rigorously researched and quite readable." Everette E. Dennis, Executive Director The Freedom Forum Media Studies Center, "Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work" Black Issues in Higher Education
Number of Volumes
1 vol.
Illustrated
Yes
Table Of Content
Dedication Foreword by Alex Haley Preface Introduction Slave Advertisements: A Mirror to the "Peculiar Institution" Memories of the Way We Were: Blacks in Early Advertising Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models Aunt Jemima: The Most Battered Woman in America Rises to the Top Invisible Consumers: Gaining Equal Representation for Blacks in Advertising Separate But Definitely Not Equal: Frequency of Blacks in Advertising Blacks in Advertising: Critics Give Two Thumbs Up Epilogue: Colorizing Advertising: A 21st Century Challenge Appendix: African-American Museums and Resource Centers Selected Bibliography Index
Synopsis
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.
LC Classification Number
MF5813
Item description from the seller
Seller feedback (39,881)
- l***l (54)- Feedback left by buyer.Past 6 monthsVerified purchasePurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)
- b***r (58)- Feedback left by buyer.Past 6 monthsVerified purchaseUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (#335858773063)
- 9***x (38)- Feedback left by buyer.Past monthVerified purchaseFast shipping. The package was sealed well, but no padding was added to secure the item inside the box. The book's condition was a bit worse than expected. With only a stock photo provided in the listing, a more detailed description of the book's condition should have been provided.
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Seller feedback (39,881)
- l***l (54)- Feedback left by buyer.Past 6 monthsVerified purchasePurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)
- b***r (58)- Feedback left by buyer.Past 6 monthsVerified purchaseUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (#335858773063)
- 9***x (38)- Feedback left by buyer.Past monthVerified purchaseFast shipping. The package was sealed well, but no padding was added to secure the item inside the box. The book's condition was a bit worse than expected. With only a stock photo provided in the listing, a more detailed description of the book's condition should have been provided.