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Essentials of Services Marketing by Jochen Wirtz, Christopher H Lovelock, Patricia Chew (Paperback, 2012)

About this product

About this product

Product Information

Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses.

Product Identifiers

Publisher
Pearson Education Centre
ISBN-13
9789810686185
eBay Product ID (ePID)
114457378

Product Key Features

Author
Jochen Wirtz, Christopher H Lovelock, Patricia Chew
Publication Name
Essentials of Services Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Height
276mm
Item Width
216mm
Item Weight
1416g

Additional Product Features

Title_Author
Jochen Wirtz, Patricia Chew, Christopher H Lovelock
Country/Region of Manufacture
Singapore

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