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Media Relations

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Located in: Woodville South, Australia

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unibooks_au (197)
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eBay item number:254748649981

Last updated on 03 Mar, 2022 04:18:57 AEDSTView all revisionsView all revisions

Item specifics

Condition: Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...

Brand: Unbranded

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ISBN: 9781742376448

EAN: 9781742376448

Publication Year: 2012

Type: Textbook

Format: Paperback

Language: English

Publication Name: Media Relations: Issues and Strategies

Author: Jane Johnston

Publisher: Taylor & Francis

Subject: Social Sciences, Marketing

Item Weight: 472g

Number of Pages: 304 Pages

About this product

Product Information

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Product Identifiers

Publisher

Taylor & Francis

ISBN-13

9781742376448

eBay Product ID (ePID)

117469879

Product Key Features

Author

Jane Johnston

Publication Name

Media Relations: Issues and Strategies

Format

Paperback

Language

English

Subject

Social Sciences, Marketing

Publication Year

2012

Type

Textbook

Number of Pages

304 Pages

Dimensions

Item Weight

472g

Additional Product Features

Title_Author

Jane Johnston

Country/Region of Manufacture

Australia

Item description

See full item description

Seller assumes all responsibility for this listing.

eBay item number:254748649981

Last updated on 03 Mar, 2022 04:18:57 AEDSTView all revisionsView all revisions

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Item location:

Woodville South, Australia

Posts to:

Australia

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