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Storyscaping: Stop Creating Ads, Start Creating Worlds

US $8.03
ApproximatelyAU $12.50
Condition:
Good
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Located in: Columbus, Ohio, United States
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eBay item number:256150158629
Last updated on 02 Aug, 2024 02:33:02 AESTView all revisionsView all revisions

All net proceeds will support Goodwill Columbus

Since 1939, we've been building independence, improving quality of life and providing work opportunities for individuals with disabilities and other barriers. At Goodwill Columbus, we're proud to be ...
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9781118823286

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118823281
ISBN-13
9781118823286
eBay Product ID (ePID)
168538558

Product Key Features

Book Title
Storyscaping : Stop Creating ADS, Start Creating Worlds
Number of Pages
256 Pages
Language
English
Publication Year
2014
Topic
Consumer Guides, Storytelling, General, Advertising & Promotion
Illustrator
Yes
Genre
Performing Arts, Reference, Business & Economics
Author
Darren Mccoll, Gaston Legorburu
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
21.7 Oz
Item Length
8 in
Item Width
8 in

Additional Product Features

Intended Audience
Trade
LCCN
2013-956871
Dewey Edition
23
Dewey Decimal
659.1
Table Of Content
Acknowledgments vii About the Authors viii PART ONE Great Storytelling Alone Won't Save Your Business 1 00 INTRODUCTION 3 01 FROM THE CAMPFIRE 17 02 YOUR FIRST KISS 35 03 BRAVE NEW WORLDS 55 PART TWO Storyscaping Immersive Experiences for Powerful Brand and Consumer Connections 77 04 THE STORYSCAPING MODEL 79 05 POWER OF WHY 91 06 WALK THE WALK 107 07 INSIGHT TO DESIRE 125 08 IN THEIR SHOES 143 09 THE ORGANIZING IDEA 165 10 MEET YOUR STORYSCAPE 181 11 WORLDS THAT SELL 199 12 SHOCK YOUR CULTURE 219 References 231 Index 241
Synopsis
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers., How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com, Praise for Storyscaping: Stop Creating Ads, Start Creating Worlds "Bravo Gaston Legorburu and Darren McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds is a blockbuster tale about stories and the power they have to turn brands into stands. In a world that is ad rich and idea poor, these authors are the heroes who will save your job and career by giving you the ultimate tool for the next generation of marketers: the great story." Joey Reiman , CEO, BrightHouse, Author of The Story of Purpose " Storyscaping is a unique and immediately applicable way for a brand to tell their whole story, across all the channels necessary. In todays ever-changing media landscape it is important for brands to get the entire picture, not just a few pieces. This is a must-read for anyone in the marketing and media ecosystem." Nancy Hill , President and CEO, American Association of Advertising Agencies "I have known Gaston for years. He has always been a big advocate of story and storytelling systems. In this book he reveals his in-depth passion alongside a set of inspirational practices that will help us all become better storytellers, better storydoers, and better storysystems builders." Jonathan Mildenhall , Senior Vice President, Integrated Marketing Content and Design Excellence, The Coca-Cola Company "As an actor and producer, Im immersed in the world of story telling. Todays consumer expects more engagement and interaction with brands and products. Darren (Daz) is one of the most insightful guys I know in the world of marketing, and he and Gastons work on Storyscaping will change the way we look at telling stories to consumers long into the future." Omar epps , Actor, Producer, Media Entrepreneur
LC Classification Number
HF5823.L434 2014

Item description from the seller

About this seller

goodwillcolumbus

99.6% positive Feedback12K items sold

Joined Aug 2013
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Detailed seller ratings

Average for the last 12 months
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5.0
Reasonable postage costs
5.0
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  • z***r (1283)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Great seller, exactly as pictured/described. quick shipping, well packaged. Books arrived in very, very good shape. A very good value for the price. The regional Goodwill sellers always do a great job.
  • c***t (491)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Excellent condition, quality and value. Appearance is exactly as described. Well packaged. Rapid shipping. Excellent seller. Would definitely buy from again. A++++++
  • s***e (38)- Feedback left by buyer.
    Past year
    Verified purchase
    Seller provided excellent customer service. Provided me with pictures and answered all my questions before purchasing. Shipped fast, packed nicely/safely, and item arrived as described. Highly recommend Goodwill Columbus.