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Brand Management: Co-creating Meaningful Brands Marketing Book
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ApproximatelyAU $57.83
- Buy It NowBrand Management: Co-creating Meaningful Brands Marketing Book
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Located in: ASFORDBY, United Kingdom
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eBay item number:256464092630
Item specifics
- Condition
- Book Title
- Brand Management
- ISBN
- 9781529720129
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brand Management: Co-Creating Meaningful Brands
- Item Height
- 232mm
- Publisher
- SAGE Publications LTD
- Item Width
- 186mm
- Subject
- Marketing
- Item Weight
- 810g
- Number of Pages
- 432 Pages
About this product
Product Information
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland's rebrand as The Netherlands.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9781529720129
eBay Product ID (ePID)
9046578122
Product Key Features
Publication Name
Brand Management: Co-Creating Meaningful Brands
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2021
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Height
232mm
Item Width
186mm
Item Weight
810g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256464092630
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ASFORDBY, United Kingdom
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| Postage and handling | Import charges | To | Service | Delivery*See delivery notes |
|---|---|---|---|---|
| GBP 22.07 (approx. AU $42.56) | See import charges at checkout | United States | Express Postage (International Priority Shipping) | Estimated between Wed, 15 May and Wed, 22 May to 43230 |
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