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Branded : Branding in Sport Business by Jason Lee (2009, Trade Paperback)

zacmccor-5
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Located in: Ames, Iowa, United States
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Subject
Sports
Level
Business
ISBN
9781594605062

About this product

Product Identifiers

Publisher
Carolina Academic Press
ISBN-10
1594605068
ISBN-13
9781594605062
eBay Product ID (ePID)
79684979

Product Key Features

Number of Pages
370 Pages
Language
English
Publication Name
Branded : Branding in Sport Business
Publication Year
2009
Subject
Consumer Guides, Business Aspects, General, Advertising & Promotion
Type
Textbook
Subject Area
Reference, Sports & Recreation, Business & Economics
Author
Jason Lee
Format
Trade Paperback

Dimensions

Item Weight
20.8 Oz

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2009-040507
Illustrated
Yes
Synopsis
This book is an excellent resource that examines significant brands and the points of interest associated with their successes (and sometimes failures). Brands in this work span sport, recreation, and beyond, and each chapter sheds light on actions that have utilized sport business to cultivate brand equity. The importance of branding has generated great interest in academic and professional circles. Brands range from images that represent products to a variety of symbols associated with products. The producers and consumers of these products build associations and affinities to these brands. The brands profiled are examples of successful (and sometimes not so successful) products, and this book's impressive accumulation of information concerning the companies, people, places, goods, and services provides points for discussion and further examination. Branded can serve as a stand-alone text or as a supplement in a variety of academic settings. To further enhance the information provided in this work, each chapter includes the following sections: The Line-Up -- gives an overview of the company and the cases being addressed; T imeline -- identifies relevant historical events and provides points of reference for significant points in the brands' history; The Final Score -- critically examines industry perspectives and implications regarding the profiled brands; Post-Game Comments -- identifies key concepts; and Discussion Questions -- offers opportunity for further theoretical explorations and would be useful for facilitating class discussions. Additionally, web-based resources, tables, side boxes, and figures are provided as further background information for the brands being profiled. A glossy, 16-page section of photographs enhances the text. "Recommended. Lower- and upper-division undergraduates; technical students; general readers." -- CHOICE Magazine "For those looking for a broad range of great branding examples in sports, look no further. . . . From a teaching standpoint, Branded's introduction starts off strongly and provides a good basis for readers of all levels to know what branding is and what it is for. . . . It will not fail to leave its mark." -- Journal of Product & Brand Management
LC Classification Number
GV716.B75 2010

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zacmccor-5

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    Fast Shipping. Arrived Safely. Well Made. Good Condition. Awesome Value. Great Appearance. Love the Item. The Package was fantastic. And it looks just like the image. Thank You. A++++++++++++++
    Zombies!!! Second Edition boardgame collection 1 To 7 + 1 Expansion Looks Very G (#256159493539)
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    The item arrived many days after it was supposed to arrive. It was not in time for my class that I needed the book for, and arrived well after the last expected arrival date. When I contacted the seller because of inactivity on the shipment tracker I got no response, even after I opened a case into where this package was. I was very disappointed in zacmccor-5 and their lack of communication and choice to ship the package very very late.
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    Takes forever to ship. Doesn’t respond to messages. Description had the wrong edition of the book. Should have read the reviews before I bought from them.
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