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Public Relations History: From the 17th to the 20th Century: The Antecedents (..
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Condition:
“Paperback book,some wear some markings some highlights”
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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eBay item number:257025592933
Item specifics
- Condition
- Good
- Seller notes
- “Paperback book,some wear some markings some highlights”
- ISBN
- 9780805817805
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
0805817808
ISBN-13
9780805817805
eBay Product ID (ePID)
627896
Product Key Features
Number of Pages
320 Pages
Publication Name
Public Relations History : from the 17th to the 20th Century: the Antecedents
Language
English
Publication Year
1995
Subject
Communication Studies, Public Relations
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Series
Routledge Communication Ser.
Format
Uk-B Format Paperback
Dimensions
Item Height
0.7 in
Item Weight
15.2 Oz
Item Length
6 in
Item Width
9 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
95-013889
Table Of Content
Contents: Preface. Hype for Colonies, Colleges, and the Frontier. Propaganda Gives Birth to a New Nation. "Greatest Public Relations Work Ever Done." John Beckley: The First Campaign Specialist. Amos Kendall: Andrew Jackson's "Thinking Machine." The Jackson-Biddle Public Relations War. Amos Kendall: Postmaster, Promoter, Philanthropist. "The First Public War." Publicity Moves America West. Press Agentry, Promotion, Advertising Flower in 19th Century. "The Public Be Damned." The Genesis of National Political Campaigns and Government Information. "Advertising Higher Education." Nonprofit Groups See the Need for Public Support. Promoting Social Change. Epilogue.
Synopsis
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.
LC Classification Number
HM263.C784 1995
Item description from the seller
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- -***- (5)- Feedback left by buyer.Past 6 monthsVerified purchaseThe post office lost the item . The seller was very happy to communicate with me about the situation. The seller refunded my money . I will most definitely do business with this seller again.
- i***e (7)- Feedback left by buyer.Past 6 monthsVerified purchaseThe shipping was very quick and the packaging was excellent, keeping all disks safe and secure. It was exactly as described, still wrapped in plastic, and was the best price for item... a great value!
- _***_ (195)- Feedback left by buyer.Past yearVerified purchaseItem arrived quickly and was well packed. The description of the item’s condition wasn’t totally accurate but seller refunded some of the purchase price. Reasonable and responsive seller, would buy from again.Lord of the Rings Boxed Set [60th Anniversary Edition], Hardcover by Tolkien! (#256724546985)
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