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Principles of Marketing by Gary Armstrong, Sara Denize, Phillip Kotler, Stewart

Condition:
Very good
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May not post to United States. Read item description or contact seller for postage options. See detailsfor delivery
Located in: Camden South, NSW, Australia
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eBay item number:266606578137

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9781442531109
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
Principles of Marketing
Author
Gary Armstrong, Sara Denize, Phillip Kotler, Stewart Adam
Publisher
Pearson Education Australia
Subject
Marketing
Number of Pages
632 Pages

About this product

Product Information

The 5th edition of Principles of Marketing has a streamlined approach that strikes a careful balance between depth of coverage and ease of learning. The brand new learning design - with an integrative Concept Map at the start of each chapter, and insightful author comments throughout - enhances student understanding. When combined with a completely new MyMarketingLab, the online homework study tool, Principles of Marketing ensures that students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. It has been thoroughly updated to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships.

Product Identifiers

Publisher
Pearson Education Australia
ISBN-13
9781442531109
eBay Product ID (ePID)
6046476540

Product Key Features

Author
Gary Armstrong, Sara Denize, Phillip Kotler, Stewart Adam
Publication Name
Principles of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
632 Pages

Additional Product Features

Title_Author
Stewart Adam, Phillip Kotler, Sara Denize, Gary Armstrong
Country/Region of Manufacture
Australia

Item description from the seller