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Principles of Marketing by Gary Armstrong, Sara Denize, Phillip Kotler, Stewart
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Located in: Camden South, NSW, Australia
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eBay item number:266606578137
Item specifics
- Condition
- ISBN
- 9781442531109
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Principles of Marketing
- Publisher
- Pearson Education Australia
- Subject
- Marketing
- Number of Pages
- 632 Pages
About this product
Product Information
The 5th edition of Principles of Marketing has a streamlined approach that strikes a careful balance between depth of coverage and ease of learning. The brand new learning design - with an integrative Concept Map at the start of each chapter, and insightful author comments throughout - enhances student understanding. When combined with a completely new MyMarketingLab, the online homework study tool, Principles of Marketing ensures that students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. It has been thoroughly updated to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships.
Product Identifiers
Publisher
Pearson Education Australia
ISBN-13
9781442531109
eBay Product ID (ePID)
6046476540
Product Key Features
Publication Name
Principles of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
632 Pages
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:266606578137
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Item location:
Camden South, NSW, Australia
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