Using the Kodak Max film, consumers will be able to capture sharp, clear pictures in a variety of picture-taking conditions. Max film delivers outstanding color saturation, color accuracy and sharpness in a very broad range of picture-taking conditions. Its wide exposure latitude makes the film an ideal choice for today's camera users. Non-zoom camera users will see excellent results in flash and low-light situations. Zoom camera users will enjoy the greater flash range and picture quality that the higher speed film delivers, even with the slower lenses common in many of these cameras. Using Max film, consumers won't have to worry about whether there's enough light, too much light, or whether they are using the right film speed. This film makes it easy for consumers to capture just the shot they want-every time. Kodak Max films help take the guesswork and frustration out of film selection and photography. They are designed to deliver maximum versatility and provide all consumers need to know about selecting film. Kodak Max films are engineered to be flexible enough to handle a wide range of picture-taking conditions, including sunlight, low light, inside with flash, still life or fast action. Max film is designed to have excellent raw stock keeping and low sensitivity to processing variations. Max 400 film builds on Kodak-patented color management technology - first developed for the current Kodak Gold film family - to deliver more accurate color in flesh tones and consistently better pictures of people. Max 400 film marries the company's leadership in color management technology with the high performance of its Kodak Max films. Kodak scientists, employing breakthrough Colorsharp technology developed for Kodak Gold films, made modifications to the film's inner layer to enhance the image colors within the layer. The enhanced inner image colors result in more pleasing flesh tones. Color Precision Technology (CPT) is a unique combination of dye-forming and development-modulation couplers, which act in concert to provide enhanced flesh tone reproduction without sacrificing the brilliant color associated with Kodak film. By providing for more accurate "communication" among the individual red, green and blue color recording channels, CPT renders a flesh tone with depth, texture and hue that more closely reflects the original scene, even in the presence of neutral (black, white or gray) objects. The combination of outstanding flesh-to-neutral and bold, dramatic color content made possible by CPT offer the photographer even better color from Kodak Max 400 film.