When I used this for the first time my daughter, who's into makeup, said, "Mom, that's a beautiful lipstick!" I was sold. But beyond that, it goes on smooth and stays for hours. Color is more on plum side but should go with all colors.
Great color and texture (smoothness) in this lipstick. By taking a new lipstick without a box (and who needs the box anyway?) I saved considerably on a product that costs much more from a department store or other online sources.